GivingDNA empowers nonprofit fundraisers with data and analytics that provide actionable intelligence. After an easy data upload, GivingDNA goes to work pulling in dozens of additional attributes to flesh out who full spectrum of who your donors are.

As a result, you'll be able to quickly profile and segment your donors and take the next steps toward custom donor experiences.

  • Segment and prioritize which supporters to engage.
  • Convert supporters when they are ready to act.
  • Get recommended plays to acquire, engage and retain supporters.
  • Create highly personalized content that fuels connection.
  • Engage your current supporters more personally.

GivingDNA also plays nice with your donor CRM, enabling you to load dozens of highly targeted segments into your campaigns. Take the guesswork (and expense!) out of data analysis. Fundraisers who leverage GivingDNA have seen a measurable return on investment in 90 days or less. Sign up to get your personal tour of the platform today

Access 7-Day Free Trial

How it Works


GivingDNA is the first Donor Analytics Software of its Kind

Before you can engage your supporters, you have to know them. We gather hundreds of attributes including demographics, behavior, psychographics, affiliation, engagement channel preference and timing. Our technology decodes each supporter, from major gifts to casual supporters, revealing elements of who they are and what motivates them to action.


"GivingDNA has accelerated our mid-level program by helping us improve our call lists for our outbound strategy. We have seen increased connect rates and higher post-call donation amounts. The tool is straight-forward and easy-to-use. The support team has been phenomenal. I cannot recommend this platform highly enough to colleagues who are looking to maximize their fundraising teams and ensure they are reaching out to the right people on their file at the right time."

Mollie Yoder | Pocket Testament League