DawnGalasso explains why you should use Predicted Discretionary Spending when evaluating your best donors. “Think about this… just because 2 people live in similar homes + have similar incomes, that does not mean they have the same amount of money to give or spend. GivingDNA captures net worth, capacity, real estate value , and many lifestyle factors –but also includes children in household and other critical data points so you have a better idea of who really can provide a large gift and who cannot.”
Watch this brief video + learn more.