It's hard to believe, but the first half of the year is over. It's likely that as a fundraiser, you're already planning for year-end giving. An effective year-end campaign season must include a strategy for identifying and upgrading the donors who can help you finish strong.
The good news is that economic indicators point to a healthy environment for major giving. Which is SUPER encouraging.
... But if your nonprofit isn't asking for major gifts, you can't activate that potential generosity.
Experience (and data) tell us that upgrading a donor to a major gift is an incredibly powerful way to maintain healthy retention. That's why we wanted to equip you with some of our latest and greatest resources around upgrading donors:
Based on hundreds of conversations with major gifts officers over the years, this ebook is a compilation of the best questions you can ask a prospect to uncover their TRUE motivation for supporting your organization.
When it comes to finding the right donors to ask for a major gift, it can be challenging to know which data points separate a highly connected donor from a disengaged one. This resource will give you clarity on how to group your major donor prospects in ways that best engage them.
Check out these resources today to start supercharging your donor upgrade pipeline.