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The Ultimate Guide to Mid-Level Giving Part 4: How to Design a Communications Plan for Your Mid-Level Giving Program

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In earlier installments of this series, we established how mid-level donors are a special class. They’re more loyal (and thus more predictable) than other groups, and they offer a pool of supporters to funnel into your major gifts program.

They deserve a communications plan tailored to their unique characteristics, so we’ve identified factors to keep in mind as you design a plan meant to speak to them. 

Download the final volume of our Ultimate Guide to Mid-Level Giving series: Part 4: How to Design a Communications Plan for Your Mid-Level Giving Program.

With this guide, you'll get:

  • Best practices for branding your mid-level giving community
  • Recommendations for how often to communicate
  • Tips for personalizing your messages in meaningful ways
  • Copy samples for you to borrow in your next campaign (we won't tell!)
 

Download the Guide