In earlier installments of this series, we established how mid-level donors are a special class. They’re more loyal (and thus more predictable) than other groups, and they offer a pool of supporters to funnel into your major gifts program.
They deserve a communications plan tailored to their unique characteristics, so we’ve identified factors to keep in mind as you design a plan meant to speak to them.
Download the final volume of our Ultimate Guide to Mid-Level Giving series: Part 4: How to Design a Communications Plan for Your Mid-Level Giving Program.
With this guide, you'll get:
- Best practices for branding your mid-level giving community
- Recommendations for how often to communicate
- Tips for personalizing your messages in meaningful ways
- Copy samples for you to borrow in your next campaign (we won't tell!)