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GivingDNA helps fundraisers see the stories in their data and make better fundraising decisions. In a single platform, you can transform the way you identify, segment, and most importantly engage donors, no matter where they are in their journey. We remove the guesswork, by providing blended internal and external data segments of the right donors to engage, in a clear format and automated process to make strategic fundraising simple.

See it in Action
Understand the GivingDNA of Your Supporters to Raise More Money

Understand the GivingDNA of Your Supporters to Raise More Money

Our donor engagement platform is transforming the way fundraisers use internal and external data to optimize portfolios and solve problems. Before you can engage your supporters, you have to know them. We gather hundreds of attributes including demographics, behavior, psychographics, affiliation, engagement channel preference and timing. Our technology decodes each supporter, from major gifts to casual supporters, revealing elements of who they are and what motivates them to action.

Client Results

With GivingDNA…

Use Donor Data Discovery

Both at the segment and individual level.

Find Prospects Across the Giving Pyramid

Identify the hidden giving potential in your file through our intelligent modeling.

Improve Portfolio Management

Use Major Giving Metrics to make informed decisions.

Optimize New Donors

Use insights to inform acquisition, retention and engagement strategies.

Assess Your File

Understand the size of your opportunity to fuel growth.

Connect the Dots

Find and leverage relationships between constituencies to drive engagement and giving.

We play well with others.

Already have a CRM, Gift Processing or Fundraising platform? Awesome. We make it super easy to integrate with the technologies you already have.

  • salesforce
  • blackbaud
  • virtuous
  • bloomerang
  • donorperfect
  • neon
  • salsa
  • tessitura
  • blackbaud crm
  • blackbaud raisers edge
  • ellucian
  • hubspot

Don’t see your CRM here? No worries. We easily integrate with most CRMs in addition to custom data integrations as needed.

We’re here to help, let’s talk.

Powered by Pursuant’s 20+ years of fundraising and marketing expertise, GivingDNA will change the way you fundraise. As the only donor engagement platform of its kind, we’ll help you discover, segment, and identify your most engaged and valuable donors and advocates and move them to action.