Prior to working with Pursuant GivingDNA, Houston SPCA did not have a major gift program. They also had just opened their new Campus for All Animals facility in 2019 and needed steady funding to keep that project afloat as well as continue their existing programs. With the help of GivingDNA, HSPCA was able to identify potential mid- and major-level giving prospects. After an email and a few phone calls, HSPCA received five $100k gifts from donors who had previously given no more than $2,500 and they saw an increase of 26.8% donor engagement overall.Read More
The Pocket Testament League
For the past three years, The Pocket Testament League has been facing year-over-year declines in Gospel order revenue. They turned to Pursuant’s GivingDNA™ Platform for strategic insight to determine which constituents to target in their phone outreach campaign. The Pocket Testament League was able to identify their mid-level donors and prospects who were most likely to connect on the phone and subsequently make a gift or place gospel orders for themselves and others. These efforts led to a 34% increase in the average gift and a 26% year-over-year increase in revenue.Read More
As an organization serving the homeless community, CESC saw increased demand for resources amid the COVID-19 pandemic and needed to increase their 2020 year-end revenue. With the majority of their annual donations coming in December, they were looking for a 50% increase in revenue from individual donors that month. With the help of GivingDNA, CESC exceeded that goal and increased their year-end revenue by 84%.Read More
Second Harvest Middle Tennessee
A regional food bank leveraged GivingDNA to save time and resources searching for donors in their database with capacity and interest in making a major gift to their organization. With refreshed portfolios, major gifts officers targeted communications to those donors, which led to a 70% year-over-year increase in revenue.Read More
Phi Delta Theta
Phi Delta Theta used the power of data to identify new potential major donors, then deploy major gift officers to hold in-person meetings with the right people, in the right place, and the right time. This work put them on a trajectory to raise $200,000-$500,000 within about six months of implementing GivingDNA.Read More
A Regional Children’s Hospital
GivingDNA's data analytics tool helped the development leaders segment and align fundraising efforts at all giving levels, but they set out to refine efforts around major giving. They found that mid- and major- level donors were more responsive via phone. After calling 1,963 people, they received 351 pledges and reactivated 235 lapsed donors, representing an 18.39% response rate.Read More
Tree House Humane Society
The fundraising team had been using three separate software platforms, but determined there was a gap in reaching potential donors. GivingDNA’s robust segmentation features allowed them to tailor messaging to reach prospects not previously on their radar. They now have donors across all 50 states and identified 23 major givers with the capacity to donate $25,000+.Read More
The Chicago-based urban ministry leveraged GivingDNA to identify a list of 76 donors that would commit to helping them raise $40,000 to meet a match goal on GivingTuesday. They exceeded their goal by $6,000, raising $86,000 in one day.Read More
Denver Dumb Friends League
The animal welfare organization utilized GivingDNA to segment and revolutionize their direct marketing program to earn more donations. They have maintained a 141% increase in revenue and 85% increase in total gifts YOY.Read More
We’ve found new upgrade candidates, high net-worth individuals, and information that helps us know more about the huge influx of new donors we received in the last few months.
With minimal cultivation (only two emails and one phone call), we received five $100,000 gifts from donors who had previously given $500–$2,500 on an annual basis.
Our quarterly business findings showed a 32% growth in revenue per donor, and 62% growth in overall revenue.
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