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Our parent company, Pursuant Group, has merged with Allegiance Group. Learn more!

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GivingDNA is the next generation of wealth screening and data analytics

All-in-one fundraising analytics, data visualization, and wealth screening tool. Gain insights. Understand your donors. Get results. Repeat.

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The future of fundraising and data analytics is here.

External data alone doesn’t tell the complete story of wealth and propensity. We blend your constituent and giving file with our 3rd-party data to show your donors' full giving potential.

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Intuitive Data at Your Fingertips

Raise More Money Faster.

Easily identify donors who are primed for next-level engagement with your organization.

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Give Every Donor on Your List a Relevant Experience.

No one wants an impersonal or irrelevant experience. Your donors are no exception.

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Let Data-Driven Storytelling Define Your Strategies.

Easy reporting saves you time and instantly uncovers opportunities & challenges.

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Take the Guesswork Out of Major Gifts.

GivingDNA optimizes your portfolio so you can exceed your fundraising goals early.

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Beat Staff Burnout With Fresh Data & New Leads.

Refresh your file monthly and breathe new life into your prospect list.

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See the Potential GivingDNA Can Unlock

Stop wasting time and money with one-size-fits-all campaigns that resonate with only a few. GivingDNA is your personal data analyst that helps your team make informed decisions and exceed your fundraising goals.

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Save Time and Resources
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Improve Donor Retention
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Upgrade Giving
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Discover Recurring Donors
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Optimize Direct Mail Spend
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Find Planned Givers
Calculate Your ROI

“We recently moved away from our former wealth screening software and implemented GivingDNA. We are excited to see the increased accuracy and data we know it will provide, as we’ve already seen tremendous improvements! We’ve been able to strategize, segment, and implement meaningful target marketing strategies that align with our overall Advancement team goals.”

-Beth Fisher, Chief Advancement Officer

Featured Resource

Break Free from Unsustainable Fundraising Strategies

This eBook covers the data and technology needed to fuel hyper-personal moves management for your constituents.

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Our Customers Have Experienced

1,329% ROI

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An animal shelter raised $500k from four families who had previously given at the mid level

450% ROI

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A community hospital raised over $165k more from mid-level segments compared to the same period year-over-year

347% ROI

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A faith-based organization’s average gift amount rose by 34%, and response rate by channel increased more than 27% in 90 days