How GivingDNA Works
GivingDNA is more than a data analytics tool. We augment your fundraising data with third party data enrichment and decades of best practices. The result? Actionable insights about your donors that help you make better decisions.
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Constituent Dashboard
Visualize constituent data in easy-to-understand graphs and charts that present their interests, wealth, philanthropic priorities, demographic info, and the channels that best engage them.
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Giving Dashboard
Quickly and easily access key giving metrics. Drill down on any donor level in seconds to learn where performance is strong or needs attention.
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Mid/Major Dashboard
Leverage high-level visualizations and analytics of your mid/major gift programs, allowing you to create prospect segments & track gift officers' performance – all scalable to different programs.
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Opportunity Segments
Identify opportunities for upgrade, sustainer, and lapse risk while reviewing suggested strategies for taking action.
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Prospect ID
Screen for wealth, receive detailed information about the causes donors care about, and communicate with upgrade candidates. Easy segmentation tools help customize messages and improve engagement.
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Profiles
Quickly compare a summary of your overall donor profile against a specific donor segment to understand how that group aligns with or diverges from your average donor.
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Appends
Get demographic, psychographic, and giving behavior data added directly to your CRM.
Modeling
Augmented intelligence with expert fundraisers + AI driven models for advanced segmentation and messaging.
Direct Response Reporting
View detailed reports on past marketing campaigns or appeals. Plus, track current campaigns in real-time with accompanying demographic and psychographic breakdowns.
Onboarding
Our success team will ensure a smooth introduction to GivingDNA.
Integrations
GivingDNA is flexible and works easily with any CRM.
Training
Monthly trainings and a user community help you learn what's working for other fundraisers.
Strategy
A dedicated business analyst and fundraising coach can be leveraged to ensure you're set up for maximum success.
Consulting Services
45-DAY PROGRAM
Fundraising Strategy Assessment
Now more than ever, organizations are being asked to do more with less. We get it. This 45 day program will help you recalibrate your fundraising goals by pinpointing the trends hiding in your data that inform an action plan for success in the months to come.
90-DAY PROGRAM
Mid-Level Accelerator
Elevate your Mid-level program. We help you evaluate best prospects, discover how and when to cultivate donors, and optimize your program for long term growth.
90-DAY PROGRAM
Major Gifts Maximizer
Jump start your Major Giving program. We evaluate best prospects every month, enhance the case for support, team structure, and internal processes.
90-DAY PROGRAM
Fundraising Kickstarter
Ideal for small nonprofits. We leverage the GivingDNA platform to perform a deep dive into your file, determine points of opportunity and key areas of focus. We identify core donor identities and develop a communications plan to best leverage donor segmentation and budgets.
45-DAY PROGRAM
Fundraising Strategy Assessment
Now more than ever, organizations are being asked to do more with less. We get it. This 45 day program will help you recalibrate your fundraising goals by pinpointing the trends hiding in your data that inform an action plan for success in the months to come.
Learn More
90-DAY PROGRAM
Mid-Level Accelerator
Elevate your Mid-level program. We help you evaluate best prospects, discover how and when to cultivate donors, and optimize your program for long term growth.
Learn More
90-DAY PROGRAM
Major Gifts Maximizer
Jump start your Major Giving program. We evaluate best prospects every month, enhance the case for support, team structure, and internal processes.
Learn More
90-DAY PROGRAM
Fundraising Kickstarter
Ideal for small nonprofits. We leverage the GivingDNA platform to perform a deep dive into your file, determine points of opportunity and key areas of focus. We identify core donor identities and develop a communications plan to best leverage donor segmentation and budgets.
Learn More