GivingDNA is a next-generation all-in-one fundraising analytics, data visualization, and wealth profiling tool. It was purpose-built to help you discover, segment, and identify your most valuable donors and advocates and move them to action. Powered by Pursuant’s 20+ years of fundraising, marketing, and analytics expertise, our technology goes beyond enhancing and visualizing your data: it has proven fundraising strategy woven into its fabric. GivingDNA empowers every member of your fundraising team at every level of the giving pyramid.
People first. Always.
Our team brings decades of practical experience in leadership roles with premiere non-profit organizations. We serve as a seamless extension of your team, maximizing the value of our collective thinking. Together, we develop and deliver strategies centered on the most important people of all – your donors. The results speak for themselves.