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Most organizations have a rich source of untapped opportunity in the middle of the pyramid that they overlook — mid-level donors.
Knowing how to upgrade donors in the middle of your donor pyramid is incredibly important. However, mid-level donors often have an elusive, mysterious persona. Who are these people? If they’re not major donors or regular givers, then who are they and how do we identify them?
Here are seven key factors that characterize mid-level donors:
We simply can’t approach mid-level donors in the same way we would major donors or annual fund donors. We have to make it clear to them that their donations are highly valued and they are really making a difference.
Did any of this information about mid-level donors surprise you? Have you been approaching your mid-level donors like low-level donors?