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As fundraisers, we talk a lot about stewardship. We also know relationships with donors are important at every giving level. But with lean teams and budgets, many have no choice but to focus on major gifts and annual fund donors. If this sounds familiar, you’re missing an important piece of the pie.
Mid-level donors sit at the sweet spot of the donor pyramid and are poised to level-up their giving. With proper stewardship, they’ll be tomorrow’s lead donors. That’s why we’ve developed the Mid-Level Masterclass.
Whether you’re just starting a mid-level program, or you need to make the case for one, this series of webinars and eBooks will ensure you’re stewarding these key supporters in a way that inspires long-term loyalty. Our resources have been carefully curated and feature industry experts to help you succeed. Here are the top takeaways:
Let’s take a closer look at the resources you’ll find in our Mid-Level Masterclass.
The Mid-Level Accelerator is a turnkey solution that can supercharge your mid-level giving program quickly.
Webinar: Defeating Data Silos to Drive Success in Major Gifts Program
Mary Beth McIntyre, Principal at Win-Win Giving, shares why having unified donor data across fundraising departments is critical to success in a personalization-first world.
This 30-minute interactive session is ideal for those who aim to upgrade mid-level donors to the major gift level. You’ll also get a matrix for determining which metrics matter the most and explore the necessary tools to consolidate information.
Webinar: Major and Planned Giving Post-Pandemic: Case Study with JDRF
We talk with Gillian Green, Vice President of Leadership Giving at JDRF, to learn how her team embraced digital transformation in their major gifts program. You’ll learn:
Webinar: Why & How to Build a Mid-Level Giving Program
This webinar is ideal for those with a new mid-level giving. Stephen Asare, Senior Manager of Donor Appreciation at Moody Bible Institute, shares what it takes to start a program from scratch, including:
Webinar: Tech Tools Every Major Giving Program Should Have
Put what you’ve learned so far into practice. This session will cover the tools you need to drive your efforts. Join Dawn Galasso, GivingDNA’s Vice President of Technology Sales, as we explore:
Webinar: Planned Giving Needs to Be…Well…Planned!
This bonus session features two special guests: Kirsten Jasna, Senior Director of Development from the Braille Institute of America, and Nicole Walton, Director of Partner Success from FreeWill. Together, we’ll explore:
eBook: The Case for Developing a Mid-Level Giving Program
Mid-level donors are those that give between $500 and $5,000. And in 2021, this group saw less of a decline than other donor groups. Bottom line: you can’t afford to overlook these supporters.
This eBook will help you build the case for leadership to invest in a mid-level giving program at your organization.
eBook: How to Build a Mid-Level Giving Program
No matter where you are with your mid-level giving program, this eBook will give you concrete details on how it comes together. Get the building blocks for a strong foundation:
eBook: Data & Technology You Need for Your Mid-Level Giving Program
Mid-level donor prospects require special attention. This eBook outlines the data and tools that can help you scale a highly personalized approach:
Ready to jumpstart your mid-level giving program? All resources are free on-demand and easy to download. Start the Mid-Level Masterclass today.
Need more help? Connect with one of our fundraising experts for one-on-one guidance or book a demo.